I am a UX Designer and Art Director living in São Paulo, Brazil. Currently working as a Senior Designer at Renault Brasil.

My interest in Visual Arts started when I was little and led me to study Design in the State University of Minas Gerais. I soon found myself working as an Art Director for complex projects with a holistic approach.

I got into the fashion business and started to develop concepts for seasonal campaigns.

I built a framework based in Design Thinking, Data Research and Trend Forecasting tools to deliver reports and sell ideas to the retail industry.

UX Design

All that search to map the user needs and associate it to new technologies brought me into the UX environment. The user-centered mindset got me when I found people sharing knowledge and working in a collaborative way.

Today, my Design Process goes from discovery, through journey mapping and prototyping, to the implementation of digital products, working directly with developers and stakeholders.

I believe that with a collaborative mindset, by democratizing knowledge and tools, we can change the working culture and increase the awareness to the welfare of all and bring attention to discussions about how to build a world with healthier relationships and more opportunities.